Whole Food Ethics
Read more Organic Food
A look at the Whole Foods chain:
Take the produce section, usually located in the geographic center of the shopping floor and the spiritual heart of a Whole Foods outlet. (Every media profile of the company invariably contains a paragraph of fawning produce porn, near-sonnets about “gleaming melons” and “glistening kumquats.”) In the produce section of Whole Foods’ flagship New York City store at the Time Warner Center, shoppers browse under a big banner that lists “Reasons To Buy Organic.” On the banner, the first heading is “Save Energy.” …
Let’s say you live in New York City and want to buy a pound of tomatoes in season. Say you can choose between conventionally grown New Jersey tomatoes or organic ones grown in Chile. Of course, the New Jersey tomatoes will be cheaper. They will also almost certainly be fresher, having traveled a fraction of the distance. But which is the more eco-conscious choice? In terms of energy savings, there’s no contest: Just think of the fossil fuels expended getting those organic tomatoes from Chile.
And most organic produce is provided by large agricultural corporations, not smaller farmers. Not necessarily a bad thing but it does put the lie to their marketing.
Feel free to share your feelings about Whole Food Ethics. Please stick to the theme of the entry. Disagreement is fine. Homophobia, racism, and kindred expressions of hatred will be deleted.
This site is one of my hobbies. I genuinely enjoy hearing from people and hate moderating or killing comments. Forthright disagreement is fine as long as it is civil.
My thanks,
Richard
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